YOU're doing great
At doomoo, we believe that motherhood is more than just products — it’s a deeply human journey.
A journey of women, of bodies that change, of emotions that intertwine, and of strengths often discovered along the way.
Being pregnant, giving birth, breastfeeding, finding your balance again… it’s an intimate, transformative, unique journey — and we’re here to make it softer, more confident, and more real.

OUR MISSION
At doomoo, we believe that every woman deserves to experience motherhood with confidence, gentleness and pride.
Our mission?
To support you from the first weeks of pregnancy and guide you through every stage with products that combine comfort, effectiveness and well-being. Each doomoo creation is carefully designed to meet your physical needs, in collaboration with midwives, while remaining attentive to your emotions, desires and feelings. From ultra-soft maternity pillows to targeted care for pregnancy and postpartum, to baby essentials... our range is designed to pamper you, bring you comfort and help you experience this transformation with confidence. Because pregnancy is a truly unique journey, doomoo is here to listen to you, surround you with care and remind you that you are strong, beautiful... and never alone.


Shinncare & doomoo: A Partnership for Women’s Well‑Being
Through this partnership, our goal is to empower women before, during and after motherhood, helping them feel good, beautiful and strong, and accept that some days will be easier than others. We want to support them every step of the way by offering safe and effective skincare products, as well as essential accessories for pregnancy and postpartum.
Developed under gynaecological and dermatological supervision, ShinnCare products meet women's needs with natural ingredients that respect their intimate microbiome. These products complement the doomoo range, which supports motherhood with essential items designed to boost confidence and comfort: maternity and nursing pillows, postpartum underwear, heating pads, reusable nursing pads, and much more.
A Shared Vision
Together, we share a common vision: a more peaceful and confident motherhood, where every woman feels listened to, understood, strong and free to experience this period with confidence. Thanks to our complementary skills, we create experiences where care and comfort come together, giving every woman the opportunity to transform this period into a unique life journey, first as a woman, then as a mother.
ShinnCare × doomoo: expert solutions to support every woman through the highs, the lows and everything in between.
Reinventing Motherhood with Those Who Live It
doomoo is evolving to place women at the heart of its mission, providing you with support and comfort so you can flourish with confidence.
As maternity experts, our goal is to strengthen your confidence and remind you that you are fulfilling an extraordinary role.
doomoo tells the story of motherhood through the eyes of mothers. We are constantly expanding our range with innovative products designed to meet the needs of modern women and their busy lives — whether you are pregnant, have just given birth, or hope to one day.
We provide both physical and emotional support to make the journey of motherhood softer and more comforting.
By offering solutions tailored to your real needs, we help you feel strong, beautiful, and ready.
You're doing great


Nobody told me
The blog that breaks taboos around motherhood - with insights from health experts.
Welcome to a safe and caring space where women can talk about everything — from our most intimate questions to the ones that may seem silly, but are shared by thousands of us.
Asking for help doesn’t make you a bad mother. On the contrary, it shows that you’re taking care of yourself — and therefore, of your (future) child.

